A Tale of Two Realtors: The Importance of Follow-Up

I’m going to tell you two stories about two different Realtors.

We’ll call them Realtor A and Realtor B.

Realtor A and B both work in similar markets. They’ve both been in the business for about...

Even the World's Smartest FSBO Couldn't Sell His Own Home!

Real estate might be a cutthroat industry. But even the toughest of real estate rivals can unite against one common grievance: FSBOs.

Signs to Heavily Pursue a Lead

Leads can be tough to categorize. You might think a FSBO is a hot lead and ready to sign, just to be rudely rebuffed when you go to seal the deal.

Why These Excuses Hurt Agents

You probably know by now that the general population has a warped perception of Realtors. Agents are known for relentlessly hounding their leads or being on the clock 24/7, but at the same time, ...

How the Books Can Turn 1 Listing into 2!

A word-of-mouth recommendation is the best kind of referral any Realtor can get. It’s almost a guarantee that when a client recommends you to their friend, colleague or family member, you’ll get...

Your Official Summer Marketing Guide!

Summer is a huge season for real estate. People are more willing to move when the kids are out of school, and it’s a great time to market yourself to your community.

Use Google Adwords to Get Leads

Since almost every real estate and Realtor search starts online, it’s safe to say most of them start on Google. Google is by far the most used search engine.

Real Estate Blogging: 20 Things To Write About

Blogging can be a huge foundation for netting your real estate website long-term organic traffic, giving your brand maximum visibility on search engines like Google.

Creating a Social Media Brand

Establishing a social media brand attracts more clients. According to the Content Marketing Institute, brand awareness is the top priority for marketers. More than 3 billion people have social...

7 Real Estate Technology Trends Disrupting the Industry

New technologies are springing up every day, disrupting various industries in major and unexpected ways.

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