Your landing page is the tool that brings in leads when you sleep.
A quick Google search will tell you that agents don't always have the best reputations. There's a lot of common stereotypes that the average person may believe about realtors.
So you've got some leads that are interested or looking at buying a new house. You need to convert them into clients and the best way is to provide and continuing to provide value to them.
Prospecting has long been thought of as something unappealing, rough and time consuming. But it doesn't have to be that way.
Most real estate listing presentations are boring, ineffective, or even worse terrible at converting prospects into listings.